If you are a start-up or an established business that want to lunch an ad sponsored web platform and you expect revenues to be driven from sponsored ads, then you might need to rethink your strategy. Accordingly to a new study, one in four browsers have ad-blocking tools installed and that is greatly reducing the revenues generated.
At Clarisoft, the advice we give customers, prospective customers and companies we mentor is to always think about the value proposition and have at least one alternative to the free-content model. Many times, during the software design and discovery phase, or even during the software development and support, we were able to identify such potential revenue generators and create new lines of business for our customers. Interested to find out more? Fill out the free consultation form and we will be in touch.